TY  - BOOK
AU  - Ferrell O C
AU  - " Hartline,Michael D"
TI  - Strategic Marketing
SN  - 978-81-315-0913-5
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning 
KW  - Marketing
KW  - Management Studies
N1  - YES
ER  -