Ferrell O C <br/><br/>
Strategic Marketing 

 - 1st 
 - New Delhi  Cengage Learning   2009 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>978-81-315-0913-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Studies 
<br/><br/><label>Dewey Class. No.: </label>