TY  - BOOK
AU  - "Hoyer,Wayne D"
AU  - " MacInnis,Deborah J"
TI  - Consumer Behavior
SN  - 978-81-315-0524-3
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning 
KW  - Consumer Behavior
KW  - Management Studies
N1  - YES
ER  -