Roger A Kerin et al. <br/><br/>
Marketing 

 - 8th 
 -  "Tata Mcgraw Hill,New "  2007 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>0-07-062010-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Studies 
<br/><br/><label>Dewey Class. No.: </label>