TY  - BOOK
AU  - Datta Debraj
AU  -  Datta Mahua
TI  - Consumer Behaviour & Advertising Managment
SN  - 978-81-8281-163-8
PY  - 2009///
CY  - Delhi
PB  - Vrinda Publica
KW  - Consumer Behavior
KW  - Management Studies
N1  - YES
ER  -