"Zeithaml,Valarie A et al." <br/><br/>
Services  Marketing 

 - 4th 
 -  "Tata McGraw-Hill Publishing Company Ltd,New "  2006 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>978-0-07-066007-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Studies 
<br/><br/><label>Dewey Class. No.: </label>