TY  - BOOK
AU  - "Czinkota,Michael R"
AU  - " Kotabe,Masaaki"
TI  - Marketing management
SN  - 81-315-0117-5
PY  - 2007///
PB  - "Thomson,Aust"
KW  - Marketing
KW  - Management Studies
N1  - YES
ER  -