TY  - BOOK
AU  - "Perreault,William D"
AU  -  McCarthy Jerome E
TI  - Basic Marketing A Global-Managerial Approach
SN  - 0-07-059410-4
PY  - 2005///
PB  - "Tata Mcgraw Hill,New "
KW  - Marketing
KW  - Management Studies
N1  - YES
ER  -