TY  - BOOK
AU  - "Keller,Kevin Lane"
TI  - "Strategic Brand management : Building,Measuring and managing Brand Equity"
SN  - 81-203-2309-2
PY  - 2004///
CY  - New Delhi
PB  - "PHI,New  "
KW  - Brand
KW  - Management Studies
N1  - TRANSFERED
ER  -