"Keller,Kevin Lane" <br/><br/>
"Strategic Brand management : Building,Measuring and managing Brand Equity" 

 - 2nd 
 - New Delhi  "PHI,New  "  2004 
<br/><br/> TRANSFERED 
<br/><br/><label>ISBN: </label>81-203-2309-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management Studies 
<br/><br/><label>Dewey Class. No.: </label>