"Hoffman,Edward K" <br/><br/>
"Essentials of Services Marketing : Concepts,Strategies and Cases" 

 - 2nd 
 -  "Thompson,Aust"  2004 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>981-240-603-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Studies 
<br/><br/><label>Dewey Class. No.: </label>