TY  - BOOK
AU  - "Lilien,Gary L and Arvind Rangaswamy"
AU  -  Arvind Rangaswamy
TI  - Marketing Engineering
SN  - 81-297-005-0
PY  - 2003///
PB  - Pearson Education (Singapore)  
KW  - Marketing
KW  - Management Studies
N1  - YES
ER  -