"Strategic Brand management : Building,Measuring and managing Brand Equity"
"Keller,Kevin Lane"
"Strategic Brand management : Building,Measuring and managing Brand Equity" - 2nd - New Delhi "PHI,New " 2004
TRANSFERED
81-203-2309-2
Brand Management Studies
"Strategic Brand management : Building,Measuring and managing Brand Equity" - 2nd - New Delhi "PHI,New " 2004
TRANSFERED
81-203-2309-2
Brand Management Studies